About this podcast
The Persuasion Game is a podcast about the marketing strategies, consumer insights and big ideas driving today's most interesting brands. Each episode, hosts Laura Halliday and Adam Rowles go behind the scenes with marketers and business leaders to unpack the brand, growth and category strategies shaping how companies connect with consumers and win in the modern age.
43 episodes · business
The Persuasion Game
About this podcast
The Persuasion Game is a podcast about the marketing strategies, consumer insights and big ideas driving today's most interesting brands. Each episode, hosts Laura Halliday and Adam Rowles go behind the scenes with marketers and business leaders to unpack the brand, growth and category strategies shaping how companies connect with consumers and win in the modern age.
Recent episodes
- Leadership in transformative times, with Eleanor Lloyd Malcolm, Chief Growth Officer, Forge4 Aug · 22 min
- Growing brands in transformative times14 Jul · 30 min
- Rethinking how you measure demand, with Karl Miley, Co-Founder, Forge2 Jun · 45 min
- Why brand transparency isn’t enough anymore, with David Cousino, Insight Expert5 May · 26 min
- How creators unlocked growth for Vaseline, with Nathalia Amadeu, Unilever14 Apr · 42 min
- What children can teach us about creativity and marketing, with Sarah Horowitz, Crayola10 Mar · 27 min
- The view from the C-Suite: inside PepsiCo’s insights revolution, with Stephan Gans3 Feb · 31 min
- Our take on marketing, strategy and insights in 202620 Jan · 27 min
- Why ambition will help us be better marketers in 2026, with Sophie Devonshire, CEO, The Marketing Society6 Jan · 29 min
- 2025’s Christmas Ads: Which ones will drive sales?16 Dec 2025 · 30 min
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