Automated Bidding vs. Manual CPC: When to Make the Switch | EP 126

<p>In Episode 126 Google&#39;s new smart bidding update is now live as Gene discusses the right time to make the switch.</p><p><br></p><p>Timestamps</p><p>00:21 Intro — The August 17 Google Ads Update</p><p>03:10 So When Should We Actually Use Manual CPC?</p><p>04:10 Automated Bidding Needs Good Data</p><p>05:25 When Automated Bidding Usually Makes Sense</p><p>06:07 When I&#39;d Consider Manual CPC</p><p>10:00 Manual CPC Can Be a Reset — Not the Destination</p><p>11:08 Don&#39;t Switch Because You Had Three Bad Days</p><p>11:56 Manual CPC Doesn&#39;t Fix a Bad Campaign</p><p>15:09 PPC Cave Checklist</p><p>15:55 Closing Takeaway</p><p>Gene &amp; Ryan are digital marketing professionals and co-hosts of The PPC Cave — a podcast focused on Google Ads, PPC, lead generation, eCommerce, Performance Max, shopping campaigns, and digital marketing strategies.We break down real-world Google Ads management, campaign optimization, industry news, Reddit questions, client scenarios, and advertising strategies for both lead gen and eCommerce brands.For Google Ads questions or business inquiries: ThePPCCave@gmail.comReddit: reddit.com/r/ThePPCCaveYouTube:youtube.com/@UCLLY4cj6iCDwK0vHEEGP9nw TikTok: tiktok.com/@ThePPCCaveInstagram: instagram.com/ThePPCCaveRyan: caseflowppc.comGene: fiverr.com/gene_villanoztempus59.com www.instagram.com/tempus__59Subscribe and tune into The PPC Cave for weekly PPC conversations, strategies, and insights.OpteoFree 28 day trial!https://www.Opteo.com/ThePPCcave</p>