
← THE PROCESS PODCAST13 Jul · 56 min
Is the HYROX Bubble Going to Burst? PUMA’s Managing Director Speaks Out!
<p>In this throwback episode, we sit down with Adrien Semblat, Managing Director of PUMA (Hong Kong & Macau), to uncover the explosive rise of running and fitness racing.</p><p><br></p><p>Adrien drops a massive bombshell prediction about the future of HYROX (hint: we’re talking MILLIONS of competitors by 2030 📈), reveals what goes into creating the ultimate hybrid training shoe, and explains why the days of just "surviving" a workout are over.</p><p><br></p><p>In this episode, we uncover:</p><p>🔥 The insane growth of HYROX and where the sport is heading next</p><p>👟 Are modern running shoes basically cheating? (The truth about carbon plates & Nitro foam!)</p><p>🤝 Why PUMA went all-in on HYROX from day one</p><p>🧠 The ultimate secret to building unshakeable self-confidence</p><p><br></p><p>Hit play to find out where the fitness industry is heading next! Don't forget to hit SUBSCRIBE if you want to stay ahead of the curve.</p>