About this podcast
Welcome to The Transaction. The #1 Go-To-Market podcast on the planet.* Hosts Craig Rosenberg and Matt Amundson, two legendary go-to-market leaders in their own right, talk weekly with the best sales, marketing, operations, and product leaders in the B2B SaaS world to understand what's working in the new playbook of the post-ZIRP market. But Craig, Matt, and their guests don't just talk theoretically, they share the stories and actionable tips, tactics, and strategies behind what's…
88 episodes · business
The Transaction
About this podcast
Welcome to The Transaction. The #1 Go-To-Market podcast on the planet.* Hosts Craig Rosenberg and Matt Amundson, two legendary go-to-market leaders in their own right, talk weekly with the best sales, marketing, operations, and product leaders in the B2B SaaS world to understand what's working in the new playbook of the post-ZIRP market. But Craig, Matt, and their guests don't just talk theoretically, they share the stories and actionable tips, tactics, and strategies behind what's…
Recent episodes
- How Founder POV Helps Sales Build Buyer Confidence with Jim Wilson, Partner at Costanoa Ventures - Ep 8421 Jul · 56 min
- Building Brand Momentum in Market with Carilu Dietrich & Maya Spivak - Live Session - Ep 8324 Jun · 41 min
- An Honest Reappraisal of Marketing Attribution with Dan Kimball, GTM Advisor - Ep 8223 Jun · 56 min
- Organizing Unforgettable Events for B2B with Jen Igartua, CEO of Go Nimbly - Ep 8111 Jun · 59 min
- The AEO Playbook: Own the AI Shortlist - Live with Sydney Sloan at GTM Tailwinds - Ep 808 Jun · 36 min
- Attention is the New Moat - LIVE with Scott Albro at GTM Tailwinds - Ep 791 Jun · 37 min
- Building an Incorruptible Company that Lasts with Eric Ries, Author of Incorruptible & The Lean Startup - Ep 7827 May · 44 min
- Using AI to Empower SDRs & Eliminate Admin Work with David Wilkins, Founder of SDR Leaders of EMEA & B2B Sales Expert - Ep 7716 Apr · 58 min
- Building a Movement Through B2B Marketing with Kacie Jenkins, Head of Marketing for Claude Code at Anthropic - Ep 7631 Mar · 58 min
- How Courageous Marketing Leadership Builds Bold Brands with Udi Ledergor, Chief Evangelist at Gong - Ep 7517 Mar · 59 min
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