Visibility, Thought Leadership, and Finding Your Zone of Genius with Katie Radel

What does it actually take to become more visible without feeling like you’re constantly promoting yourself?

Raquel talks with Katie Radel, founder and CEO of Ripple Consulting Group, about personal branding, thought leadership, PR, storytelling, and the resistance many founders and executives feel about becoming the face of their business.

Katie shares how she helps leaders identify their “zone of genius,” decide what they want to be known for, and turn their expertise and personal stories into meaningful visibility. They also talk about why authentic storytelling builds credibility, how LinkedIn and PR can support a larger visibility strategy, and why building a reputation is a long game that compounds over time.

They also get into Katie’s own story, from growing up in her family’s funeral home to leaving the corporate world and building Ripple Consulting Group, and how those experiences shaped the way she thinks about meaningful work, leadership, and the stories worth telling.