Should Netflix Start Streaming Music?

Could music become Netflix’s next big content category?

In this episode, we break down Warner Music Group CEO Robert Kyncl’s case for bringing music to Netflix, why it could give both Netflix and the music industry more leverage against YouTube, and how advertising could make the opportunity more compelling.

We also explore the challenges, from licensing economics and consumer behavior to whether Netflix actually needs a full music offering.

Then, on the road to Trapital Summit, Epidemic Sound’s VP, Strategic Music Partnerships, Jesper Staffas joins us for a bold prediction: traditional record labels and music companies will increasingly look like IP law firms with music divisions.

CHAPTERS

04:39 Why Music Wants Netflix

09:34 The Case for Netflix

10:18 Netflix’s Ad Opportunity

13:34 Why Netflix May Pass

16:16 The Consumer Behavior Problem

21:18 Should Netflix Test Music?

25:21 Bold Prediction: Music’s Legal Future