Troublemakers Ep51: Put your target in a decision dilemma, with Willy Nkya

Guest: Wilson (Willynkya), film & TV producer, content creator, and influencer based in Tanzania

Rodgers sits down with Willynkya to unpack "Put Your Target in a Decision Dilemma" (Andrew Boyd & Joshua Kahn Russell) through the lens of content creation and film and what it means for activists and organisers trying to move audiences toward action.

About WillynkyaFive years in film and TV before transitioning fully into content creation. Known for travel and lifestyle content on Instagram and TikTok, and branded work at the intersection of storytelling and commerce.

What We Cover

The Empty Grave: Willynkya was the production manager on this Kijiweni Productions documentary about Tanzanian ancestral remains taken to Germany during the colonial era. It's screened at festivals across Tanzania and is currently streaming in Germany.

The Audience Dilemma in practice: How The Empty Grave was built to speak to four audiences at once: Tanzanian families, the German public, governments, and historians — each nudged toward their own decision.

Emotion in content: Hook with a problem, let your experience transfer to the viewer, make the first 5 seconds count, and design for both sound-on and sound-off viewing.

Industry challenges: Permits, financial literacy, the new Tanzania Film Board registration requirement, and the pressure to fake a lifestyle online.

For Organiser-TroublemakersWhen designing an action, ask: what are the two decisions my target can make, and how do both move my cause forward? Drop how you've used this in the comments.

Follow Willynkya: @willynkya on Instagram & TikTokThe Empty Grave: Follow Kijiweni Productions for screening updatesCredits:Production support: Thabit Kitamu