About this podcast
I’m Joel Harrison, founder of B2B Marketing.net (formerly B2B Marketing magazine) Propolis and the B2B Marketing Awards. It’s been my mission for the past 21 years to recognise, celebrate and evangelise for the amazing profession that is B2B marketing, which has evolved beyond that recognition in that time. In this podcast, I’ll be exploring what I believe is the biggest challenge facing B2B marketers today: Trust. Buyers have always been cynical, hard to reach and even harder to convince, and…
73 episodes · business
Trust & Influence in B2B
About this podcast
I’m Joel Harrison, founder of B2B Marketing.net (formerly B2B Marketing magazine) Propolis and the B2B Marketing Awards. It’s been my mission for the past 21 years to recognise, celebrate and evangelise for the amazing profession that is B2B marketing, which has evolved beyond that recognition in that time. In this podcast, I’ll be exploring what I believe is the biggest challenge facing B2B marketers today: Trust. Buyers have always been cynical, hard to reach and even harder to convince, and…
Recent episodes
- Finally! A replacement for NPS... or is it? | How Tony Larks hacked Bain & Co's groundbreaking 'shortlist score'1 Sept · 39 min
- Why influencer skills are becoming essential for B2B CMOs | With Archana Dhankar of Proofpoint11 Aug · 33 min
- From the moshpit to the marketing plan | What a decade in the music business taught Jason Miller about attention in B2B5 Aug · 37 min
- Stop trying to please everyone! | Karl Van den Bergh of Illumio on why consistency, not consensus, is what earns trust in B2B25 Jul · 31 min
- Employee voices drown out brand voices in B2B – so how do you orchestrate them? Rida Oyebade of Workday on employee advocacy23 Jul · 32 min
- Growth, creativity and trust: the B2B story of Cannes Lions 202614 Jul · 39 min
- The deal is won before you're in the room | Why the recommended choice now beats the visible one, with Lottie O'Donoghue from Velo8 Jul · 30 min
- Why lead gen is still B2B's trust free zone | How blind faith and 'tolerable mischief' underpins a global industry, with Robin Caller of Leadscale2 Jul · 43 min
- Stop claiming you're the best! AI will mark you down for it | Tom Rudnai on winning influence in the age of Dark AI23 Jun · 36 min
- Why Replacing Junior Marketers With AI Is a False Economy | Professor Laura Chamberlain on Next-Gen Talent16 Jun · 43 min
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