Renderings: Are They Worth It?

Interior design renderings are everywhere. From SketchUp models and photorealistic visuals to AI-generated concepts, many designers feel pressure to create increasingly polished presentations for their clients. But are renderings always helping? In this episode, Adam shares a different perspective on the role of renderings in the design process and explains why he has gradually moved away from making them the centrepiece of his presentations. Drawing on real client experiences and years of pr...