About this podcast
Annie Graham is a Cosmetic Scientist and Co-Founder of Atomic Pom Labs. She formulates skincare, haircare and Body Care. Annie is an ingredient geek and texture whiz. Dr. Diego Lapetina is a designer, digital genius and Co-Founder of Atomic Pom Labs. With a Post-Doctoral Fellowship in Psychiatry he has deep insight into branding and design. His focus is in the beauty niche where he designs for successful brands and founders.
15 episodes · arts
Two Geeks + a Bench
About this podcast
Annie Graham is a Cosmetic Scientist and Co-Founder of Atomic Pom Labs. She formulates skincare, haircare and Body Care. Annie is an ingredient geek and texture whiz. Dr. Diego Lapetina is a designer, digital genius and Co-Founder of Atomic Pom Labs. With a Post-Doctoral Fellowship in Psychiatry he has deep insight into branding and design. His focus is in the beauty niche where he designs for successful brands and founders.
Recent episodes
- L’Oréal Doubled Down While You Panicked: The Counterintuitive Math of Winning in a "Soft" Market14 Aug · 5 min
- Peach & Lily’s Zombie Cell Strategy: How to Own a Skincare Category12 Aug · 6 min
- The Chatbot Has Never Heard of You: What 135 AI Experiments Reveal About Getting Cited by ChatGPT, Claude, and Gemini7 Jul · 9 min
- The Psychology of the Sale: Why Sequence Matters More Than Your Product25 Jun · 9 min
- The $50,000,000 Blindspot: Why Smart Brands Go Invisible4 Jun · 11 min
- What Is Cognitive Branding? The Psychology Behind Why Your Brain Chooses One Brand Over Another20 May · 29 min
- Most Turnkey Providers Are Factories in Disguise. The Turnkey Partner That's Actually on Your Side Is a Different Animal Entirely.13 May · 13 min
- Starting a Skincare Brand? Here’s the Safest Way for First-Time Founders to Launch.7 May · 11 min
- The Content Stack: Why Most Brands Burn Money on Ads—and the Framework That Fixes It11 Mar · 15 min
- Texture as Branding: How to apply Sensory Science9 Mar · 18 min
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