303 – AWS Marketplace Leader Matt Y Reveals What’s Coming. It’s Tectonic

Don’t let the AI wave crush you.

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Dive into the seismic shifts happening within the AWS Marketplace and discover how AI, self-service product-led growth (PLG), and advanced co-selling strategies are redefining partner success. Matt Yanchyshyn, VP of Marketplace at AWS breaks down the recent announcements from the summit, illustrating how agility and adaptation are crucial to surviving the new agentic future. From lowering professional services fees to the explosion of business applications like ServiceNow, this conversation reveals the hidden mechanics of modern cloud procurement and how you can position your organization to capture massive enterprise opportunities before your competitors do.

https://youtu.be/gaWxU1kgCLk

Key Takeaways

Adapting to the new agentic future requires agility rather than fighting the influx of AI tools.

Lowering the listing fee for professional services from 2.5% to 0.5% drastically improves partner economics.

Organizations without a self-service or PLG motion on the marketplace are literally leaving money on the table.

Millennial buyers increasingly initiate complex enterprise procurements through self-service and AI-driven research.

New AI-powered opportunity scoring empowers partners to prove their value internally and to AWS.

Marketplace success hinges on optimizing metadata for AI agents, not just traditional SEO.