Why creativity matters more than ever in the age of AI - Adobe CMO, Lara Balazs

Lara Balazs, CMO of Adobe, joins us to discuss what it takes to lead one of the world's most influential creative brands through a period of enormous change.

From Adobe's presence at Cannes to the rapid rise of AI, Lara shares her vision for the company and why she believes technology should be used in service of creativity, rather than simply to drive efficiency. We explore why creativity matters more than ever in the age of AI, the skills Adobe looks for in marketers, and the traits that separate the most successful CMOs.

Lara also shares the practical leadership principles she uses to run her team, from creating a company plan on a page and harnessing the power of repetition to prioritising progress over perfection and using the “two-way door” approach to make faster decisions.

This episode is brought to you by System1. Download their creator effectiveness report here: https://system1group.com/the-creator-effectiveness-playbook

Timestamps

00:00 - Start

01:23 - The most surprising thing about Lara

03:11 - How Adobe have stood out at Cannes

05:50 - What makes an influential CMO?

06:59 - How to manage a business through change

09:54 - Lara’s vision for Adobe

13:33 - Finding inspiration from a brand’s history