Joe Walsh and Yemisi Egbewole Diagnose the Brand

Democrats have a branding problem. Joe Walsh and Yemisi Egbewole think they know why.

They took very different roads into the Democratic Party. Walsh was a Tea Party congressman who campaigned for Donald Trump in 2016. Egbewole ran communications in Joe Biden's White House — and now she's a political commentator on Fox News.

They both have ideas about why the Democratic Party feels so out of touch to many red-state voters, and thoughts on how to win them back. Sarah McCammon spoke with them live on stage in Charleston, South Carolina earlier this year.

IN THIS EPISODE:

00:00 — Cold open

00:26 — Two roads into the party

02:19 — What turns gettable voters off

04:54 — Crime down 35% means nothing

07:23 — The online left monster

10:10 — Authenticity vs. fighting

11:18 — Why there's no going back to Obama

14:14 — Independent media is where voters are