We Ranked The Best and Worst World Cup Marketing | Upside #96

In this episode of Good, Bad & The Ugly, Leon Rymer, Will Plant, and Cormac Wooller review, analyze, and rank the biggest World Cup advertising campaigns and sports marketing strategies. From clever guerrilla marketing moves by Levi's and Beats to high-stakes campaign blunders like Budweiser’s Qatar stadium ban and Nike’s controversial billboards, the hosts explore what makes sports advertising iconic or forgettable.