Shop Smartie with Martie: Louise Fritjofsson with Scott Hartley

In episode 121 of Venture Everywhere, Scott Hartley, a General Partner at Everywhere Ventures, talks with Louise Fritjofsson, co-founder and CEO of Martie — a marketplace creating access through the world of excess by selling surplus and overstocked food and household goods from name brands at a discount. Lou shares how a leftover holiday cookie mix from an earlier startup exposed a broken industry: up to 40% of perfectly consumable products go to landfill because brands have no outlet for their overstock. She discusses Martie's vision to become the household name in liquidation — building a brand where quality, savings, and sustainability all come together.

In this episode, you will hear:

Sourcing surplus from brands locked out of traditional liquidation channels. Landing partnerships with large retailers to anchor the vendor marketplace. Deploying MATE to screen 6,000 SKUs weekly with a lean buying team. Prioritizing assortment depth and loyalty over membership tiers.Testing mystery boxes and new formats to diversify the customer base.

Learn more about Louise Fritjofsson | Martie

LinkedIn: https://www.linkedin.com/in/louisefritjofsson

Website: https://martie.com/

Learn more about Scott Harltey | Everywhere VC

Linkedin: https://www.linkedin.com/in/scotthartley

Website: https://everywhere.vc/