
← Winning Edge3 Jun · 5 min
#76 Persuade with Visuals: The Cuba Map Strategy
#76 Persuade with Visuals: The Cuba Map Strategy
The Historical Story: Spring 1962: General David Shoup at White House meeting about potential Cuba invasionUsed two transparencies to make his point about invasion difficultyFirst transparency: Cuba map overlaid on USA - stretched from DC past Chicago (over 800 miles)Second transparency: Dot representing tiny Tarawa islandTarawa: 2 square miles, took 18,000 Marines three days to conquer in WWIIShoup had commanded Marines at Tarawa, earned Medal of HonorTwo visuals transformed Cuba invasion fr...