Jobs to Be Done: A Better Way to Understand Customers | Jim Kalbach, Revisited

Most companies obsess over products, but Jim Kalbach believes they're asking the wrong question. Customers don't buy products because of what they are. They "hire" them to make progress in their lives. Jobs to Be Done is a way of uncovering that progress, helping organizations stop guessing what people want and start understanding twhat people are really trying to accomplish. In this revisited episode, Dart and Jim discuss how Jobs to Be Done helps organizations uncover unmet customer needs, ...