Nobody has the AI Playbook. Not even Amazon.

<p><strong>Amazon Just Proved Nobody Has AI Figured Out</strong></p><p>Business Insider dropped a story this week that might be the most important workplace story of 2026 — and it's not about what Amazon is building with AI. It's about what they're being forced to tear down.</p><p>Amazon is winding down its flagship AI models, shutting its long-term AI research lab, and laying off some of the most sought-after technical talent in the company — the same team they created a special pay scale just to hire. All of this, less than three years after CEO Andy Jassy stood on stage and championed the very strategy they're now unwinding.</p><p>Steve breaks down why this matters far beyond Amazon: if one of the best-funded, most talent-rich companies on the planet is still rewriting its AI playbook in real time, then no one — not you, not your competitors, not the "experts" — actually has this figured out. This episode is about why feeling behind on AI is the wrong frame, why recalibrating your strategy is a sign of strength (not failure), and what leaders should actually do when the ground keeps shifting under their feet.</p><p>🎧 10 minutes. One hard truth: behind only means something when somebody else is ahead.</p>