
About this podcast
Forget what you thought you knew about Vietnam. It's no longer that, as you're about to find out. Hit subscribe for conversations about trends, culture and business from one of the world's fastest growing markets: Vietnam. Hosted by Ian Paynton, co-founder of We Create Content, a content agency that builds audiences for global brands in Vietnam.
73 episodes · business
You Don't Know Vietnam
About this podcast
Forget what you thought you knew about Vietnam. It's no longer that, as you're about to find out. Hit subscribe for conversations about trends, culture and business from one of the world's fastest growing markets: Vietnam. Hosted by Ian Paynton, co-founder of We Create Content, a content agency that builds audiences for global brands in Vietnam.
Latest episodeE73: Remembering a Hanoi we once knew — with journalist David Stout
Recent episodes
- E72: What Singapore’s Ambassador learned from his first 10 months in Vietnam25 Aug · 27 min
- E71: Vietnam's young people have never had it better. Or is there something we're missing?9 Jun · 24 min
- E70: I was the US ambassador to Vietnam. Here’s why I’m betting on its future4 May · 42 min
- E69: Go live or get left behind: inside Vietnam’s e-commerce boom13 Apr · 39 min
- E68: The 9 cultural truths your brand MUST master to get started in Vietnam31 Mar · 36 min
- E67: Growing IRONMAN Vietnam: lessons in community, planning and reading the room3 Mar · 31 min
- E66: Building a life in Vietnam: identity, business, and the search for home10 Feb · 35 min
- E65: What GDP headlines don’t tell you about Vietnam’s 'era of rising'27 Jan · 34 min
- E64: Let’s talk about Tết, baby — has Vietnam’s biggest holiday changed forever?12 Jan · 31 min
- E63: Reduce emissions AND grow economically? Why Vietnam can do both8 Dec 2025 · 45 min