What If You Can’t Prove Your Marketing Worked?

What If You Can’t Prove Your Marketing Worked?25 Aug58 min

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What happens when your marketing is clearly doing something — but attribution can’t tell you exactly what? In this conversation with Wistia’s Talking Too Loud, we dig into zero click marketing, branded search, word of mouth, recall, and the growing gap between what marketers can measure and what actually influences people. It’s a conversation about learning to work with evidence instead of expecting perfect proof — and it feels even more relevant now than when we recorded it.

This episode was originally published on Talking Too Loud, Wistia's podcast about the brands, products, and marketing moves people can’t stop thinking — and talking — about.

Watch the original episode: https://wi.st/TTLNatividad

Explore more Talking Too Loud: https://www.youtube.com/channel/UCMCL9HnQdLDHx8xxzeorzmQ

Learn more about Wistia: https://wistia.com/

Learn more: zeroclickmarketing.co

Connect with Amanda Natividad (@amandanat): LinkedIn | Substack | Instagram | Threads

This episode was produced in partnership with Share Your Genius