As Content Gets Cheap, Credibility Gets Expensive

It’s never been easier to create content — which means simply making content isn’t much of an advantage anymore. Today, I talk about what AI changes about the creator economy, why credibility is becoming more valuable as content gets cheaper, and how marketers should evaluate creator partnerships beyond clicks and impressions.

Chapters

00:00 — It has never been easier to create mediocre content

00:45 — How the creator economy has grown up

02:14 — As content gets cheaper, credibility gets more valuable

03:15 — Why creator marketing *is* Zero Click Marketing

04:08 — The prerequisite: authority with the right audience

05:01 — #1: Message transfer

06:24 — #2: Audience saturation

08:02 — #3: Asset value

10:01 — What the creator economy rewards now

Learn more: zeroclickmarketing.co