How Smart Small Businesses Measure Marketing (with Rachel Elsts Downey)

This is what marketing looks like when perfect attribution isn't possible — and why that may actually be freeing. I chat with Rachel Elsts Downey, founder of Share Your Genius, to discuss podcasting as a business strategy, measuring what actually matters, choosing marketing channels intentionally, and why trust compounds faster than dashboards.

Timestamps

00:00 Why podcast partnerships created six-figure pipelines

03:31 Why podcasting worked faster than traditional lead generation

04:10 Is launching a podcast easier today than 10 years ago?

08:46 How Share Your Genius measures marketing success

10:05 The question every marketer should ask before tracking another KPI

13:29 A partnership experiment that paid off (and where it went too far)

16:22 Defining qualified leads and knowing your ideal customer

21:37 How founders can accidentally hold back their own marketing

24:15 Letting data guide decisions without overreacting

Connect with Rachel Elsts Downey: https://www.linkedin.com/in/rachelelstsdowney