Olivier Toubia (Columbia): How to Differentiate Yourself in the AI Era 🎯

Most founders using AI today are building the same thing.

Same prompts. Same outputs. Same products.

So the real question isn't "How do I use AI?"

It's "How do I stay differentiated when everyone has access to the same models?"

This week on Zero to One, we sat down with Olivier Toubia, professor at Columbia Business School and a leading researcher on AI, innovation, and entrepreneurship.

💡 Some of the themes we explored:

🎙️ AI increases productivity, not differentiation

🎙️ Your unique context is the moat

🎙️ The bottleneck has shifted to execution and distribution

🎙️ Human judgment matters more than ever

🎙️ AI is a tool, not the strategy

This episode is worth your time if you’re building in AI and trying to figure out what actually creates a MOAT in the next generation of startups. 🚀