LIFTS Episode 130 – The CEOs Rebuilding Fitness | Leadership Lessons from the Industry's Biggest Transformations

Welcome to a special edition of LIFTS x Connected Health & Fitness, brought to you by Cascadia, where we explore the future of fitness, wellness, and human performance.

Recorded live during an exclusive CEO Leadership Dinner at the Connected Health & Fitness Summit in New York, hosts Matthew Januszek and Mohammed Iqbal are joined by three industry leaders to discuss what it takes to lead through transformation in one of the world's fastest-evolving industries.

As fitness, healthcare, AI, longevity, and consumer expectations continue to converge, today's leaders are navigating unprecedented opportunities and challenges. This conversation explores how CEOs are scaling global businesses, embracing emerging technologies, building resilient cultures, and preparing their organisations for the future.

Joining the discussion are Philipp Roesch-Schlanderer, CEO & Co-Founder of EGYM and Co-Chairman & Co-Founder of Playlist; Brandon Dawson, Chairman & CEO of 10X Health System; and Frank Britt, CEO of Aescape.

Philipp shares the story behind the EGYM and Wellpass merger, explains how AI is transforming every function within the organisation, and why the fitness industry has an opportunity to shift healthcare from treatment to prevention.

Brandon discusses the future of human optimisation, personalised healthcare, and AI, while sharing the leadership principles that have helped him build and scale multiple high-growth businesses.

Frank reflects on his personal battle with leukemia, the turnaround of Aescape, and why recovery, robotics, and evidence-based innovation are creating an entirely new category within health and wellness.

Together, they explore one of the defining leadership challenges of our time: how to build organisations that thrive through uncertainty rather than simply survive it.

For founders, operators, investors, executives, and anyone leading through change, this episode offers practical lessons on leadership, innovation, resilience, and the future direction of the health and fitness industry.

In this episode, we cover:

Leadership lessons from scaling and transforming global businesses The EGYM × Wellpass merger and the future of connected fitness Why AI is changing the way organisations operate Human optimisation, longevity, and preventative healthcare Why recovery may become fitness's next major growth category Building trust, culture, and resilient teams during periods of uncertainty The future of health, fitness, and human performance 👉 Connect with Philipp Roesch-Schlanderer:

https://www.linkedin.com/in/philipp-roesch-schlanderer-bb33137/