Your Marketing Should Answer the Question They're Already Asking

<p>If you&#39;re constantly wondering, <strong>“What should I post?”</strong> I want you to start asking a completely different question:</p><p><strong>What is my client already thinking about today?</strong></p><p>Your potential client probably isn&#39;t waking up wondering about the benefits of dermaplaning or which modality you use during a facial.</p><p>She&#39;s thinking:</p><p>“Why does my makeup look like crap lately?”</p><p>“Why am I still breaking out at 35?”</p><p>“Why does my skin feel dry no matter what I use?”</p><p>“I&#39;ve spent so much money on skincare. Why isn&#39;t anything working?”</p><p>That&#39;s where your marketing should start.</p><p>In this Monday Marketing episode, we&#39;re talking about how to create content around the conversations already happening in your client&#39;s head, then use your expertise to educate, recommend, and help her take the next step.</p><ul><li>Why your clients don&#39;t think or talk like estheticians</li><li>How overly technical content can accidentally speak to other estheticians instead of potential clients</li><li>Turning real client questions into content</li><li>Why your content should make someone immediately think, <strong>“That&#39;s me.”</strong></li><li>Using the actual words your clients use instead of cleaning them up into esthetician language</li><li>How to take someone from a question to education, a recommendation, and eventually booking</li><li>Why your DMs can be one of the best places to find both content ideas and potential clients</li></ul><p>Your homework this week is simple:</p><p>Open the Notes app on your phone and create a list called:</p><p><strong>“Questions my clients are already asking me.”</strong></p><p>Every consultation question, DM, treatment-room conversation, frustration, and comment about their skin can become content.</p><p>Great marketing doesn&#39;t require you to constantly invent something new to say.</p><p><strong>Join the conversation your client is already having in her own head.</strong></p><p>If you understand what you <em>should</em> be doing but still struggle to figure out what your clients are thinking, what to post, or how to turn those conversations into actual bookings, come join us inside the <strong>Estheticians in Business Membership.</strong></p><p>You&#39;ll get weekly support, trainings, resources, and Ask Al, where you can bring me your actual business questions and get help applying what you&#39;re learning.</p><p>Use the link in the show notes to join and get <strong>$15 off your first month while the offer is still available.</strong> 🤍<br></p>