#18 Eva Katernberg - Eva Worldwide - Why outsourcing translation to a professional will make your team happy

In this episode, Andrea Vaugan interviews Eva Katernberg, a localization specialist and translator.

They discuss the importance of localization and the differences between translation, localization, and transcreation. Eva explains that localization involves not only translating content but also adapting it culturally, including numbers, images, and cultural references.

Transcreation, on the other hand, focuses on creative translation, especially for slogans and marketing campaigns. They emphasize the importance of hiring a professional translator who is a native speaker and has cultural expertise. They also discuss the benefits of outsourcing translation work and the potential risks of relying on internal employees who may not have the necessary skills or cultural understanding.

#localization #translation #transcreation #culturaladaptation #professionaltranslator #outsourcing

Key takeaways

- Localization involves not only translation but also cultural adaptation of content.

- Transcreation is a form of creative translation, often used for slogans and marketing campaigns.

- Hiring a professional translator with cultural expertise is crucial for accurate and effective localization.

- Outsourcing translation work to a specialized translator is recommended for quality and consistency.

- Relying on internal employees for translation may result in inaccurate and poorly adapted content.

Chapters

00:00 Introduction and Background