
← EUVC3 sep · 9 min
Michael Smith (Regeneration.VC): The future wins by being superior, not moral
<p>What if the better environmental solution is also the better business? </p><p><a href="https://www.linkedin.com/in/ponvalley/" target="_blank" rel="ugc noopener noreferrer">Michael Smith</a>, General Partner at <a href="https://regeneration.vc/" target="_blank" rel="ugc noopener noreferrer">Regeneration.VC</a>, argues that regeneration is about building products and systems that waste less, use resources better and outperform what they replace.</p><p>He explores why we may have a design problem rather than a consumption problem, how corporate supply chains can drive change and why the ambition should go beyond sustainability and circularity towards restoring natural systems.</p><p><strong>Highlights</strong></p><ul><li>Why better environmental solutions can also deliver better economics</li><li>How supply chains can become a platform for impact</li><li>The difference between circularity and regeneration</li><li>How technology could help restore natural systems</li></ul><p>This session was recorded at the Love Tomorrow Summit, where EUVC curated the investor-focused programme.</p><p><strong>Timestamps</strong></p><ul><li>(01:18) From DJ to regeneration</li><li>(03:16) A design problem, not a consumption problem</li><li>(04:06) Supply chains as a force for change</li><li>(05:00) Regeneration in practice</li><li>(05:50) When environmental solutions make better business</li><li>(06:18) Beyond circularity</li><li>(07:05) Super nature: where technology meets nature</li></ul>