The Missing Step Between Events and Inbound Sales (with Stephanie Baiocchi from IMPACT) | Ep. 18

EVENTASTIC Conference registration is now OPEN! The world's largest event about EVENTS!

Free + Virtual! Save your spot! https://www.eventastic.com/

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MASSIVE thank you to our Sponsor, Cvent!!

Cvent is an event marketing and management platform designed to help you plan, promote, and measure your events all in one place - whether they’re virtual, in-person, or hybrid.

Regardless of your size, check out Cvent today to get the tools you need to run smarter, more effective events.

Check out more at cvent.com/Jay

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🔗 Links / Resources Mentioned

Stephanie Baiocchi on LinkedInendlesscustomers.com — IMPACT's Endless Customers System site, where you can find Stephanie's event

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The question driving this episode sits right at the intersection of events and revenue: where do most companies go wrong when trying to use events to generate inbound sales? Kristin Nagle brings in Stephanie Baiocchi to answer it, and the answer cuts straight to the root. Most teams, whether they're hosting, attending, or sponsoring, show up without a documented process. That means follow-up decisions get made on the spot, contacts fall through the cracks, and no one knows who to call or when.