30: Why Designing for the Average is Costing Your Brand with Alex Cleator

Episode 30: Alex Cleator Why Designing for the Average is Costing Your Brand August 2026 | 37 minute listen Alex Cleator is Director of Be Kind Research, a product designer, researcher and accessibility specialist helping organisations build more inclusive products, services and experiences. In this conversation, we explore why designing for the “average user” often excludes the very people brands are trying to serve, how inclusive research leads to better commercial outcomes, and...