Fun Cars Are Brand Builders, Stop Buying BMWs, The Perception Predicament, | Episode 1,061

The guys agree that fun and interesting cars are the ones that drive brand awareness. Nearly every manufacturer seems to be rediscovering this fact, after years of poor management and missteps.

Motorsports is the future, and fun is the future of driving!

00:00 - Intro

0:20 - Fun Cars Are The Brand Builders

4:10 - Lotus Teases The V6 Esprit

7:12 - Porsche Introduces Another 911 Variant

12:34 - Hyundai Scaling Up Performance Credibility

15:26 - Toyota Confirms Return Of Celica

21:10 - Car Debate #1: Stop Buying BMWs

1:00:11 - Car Debate #2: The Perception Predicament

1:12:41 - Car Conclusion #1: The Right Answer For Families

1:14:25 - Car Conclusion #2: Two Of The Same Thing?!