Oliver Green chats practical uses of AI for Tour Operators you can do right now

<p><br /></p><p>What can a tour operator actually do with AI <strong>right now</strong> — not in five years, not in theory, but today?</p><p>In this episode of the <strong>Everything AI in Travel Podcast</strong>, I sit down with <strong>Oliver Green</strong>, founder of Tourstack and former co-founder of Carpe Diem Tours, to get extremely practical about what AI can already do inside a tours and activities business.</p><p>Ollie isn't just talking about AI. He's building with it — connecting Claude and AI agents to booking systems, websites, Slack, Google Sheets and other parts of the tour operator tech stack.</p><p>We work our way through some of the things he believes operators should be doing <strong>today</strong>, including:</p><p> <strong>Build a company brain</strong> — give AI context around your products, pricing, meeting points, guides, costs and business knowledge.</p><p> <strong>Connect your systems</strong> — bring together booking data, calendars, Google Sheets, marketing data and other tools so AI can actually work with your business.</p><p> <strong>Turn spreadsheets into dashboards</strong> — combine marketing, social, promo-code and sales data and let AI surface the trends rather than manually trawling through sheets.</p><p> <strong>Build an AI revenue-management capability</strong> — Ollie explains how he's connected booking availability and business economics so an AI agent can identify underperforming departures and recommend pricing changes.</p><p> <strong>Plug AI into Slack</strong> — allowing teams to ask questions of company data and enabling agents to proactively flag things that need attention.</p><p> <strong>Audit — and fix — your website for SEO and AI discovery</strong> — using AI to identify technical problems, structured-data opportunities, missing content and other improvements, then potentially implement them.</p><p>We also dig into one of the big questions facing tour operators as AI-powered search and agentic commerce develop:</p><p><strong>Do OTAs have an inherent advantage because their product data is already structured for machines?</strong></p><p>Ollie's argument is that independent operators still have an opportunity — but sitting around waiting isn't the strategy. Websites, structured data, reviews, FAQs, rich content and product information need to become increasingly machine-readable.</p><p>We also talk about security, commercially sensitive data, running AI models locally, controlling API costs and why Ollie thinks someone inside a tourism business should be spending serious time every week experimenting with this technology.</p><p>If you run a <strong>tour, activity, attraction or experience business</strong>, this is one of those episodes where you'll probably want Claude or ChatGPT open in another window while you're listening.</p><p>And we only made it through <strong>five of Ollie's ten ideas</strong> — so there may need to be a Part Two.</p><p>Subscribe for more conversations with the founders, operators and builders working at the intersection of <strong>AI and travel</strong>.</p><p>#TravelAI #AI #TravelTech #ToursAndActivities #Tourism #TourOperator #ClaudeAI #AgenticAI #TravelMarketing #SEO #AEO #ArtificialIntelligence #EverythingAIInTravel</p>