Catching The Retail Whale: Retail Scaling Strategies With Mabel Frias

Scaling a consumer brand into big-box retail is the dream of many entrepreneurs, but it comes with significant operational risks. In this episode, we dive into Retail Scaling Strategies with Luna Magic co-founder Mabel Frias, who successfully took her Latina-owned beauty brand from a small startup to national shelves in Walmart, Target, and CVS. Mabel shares her unfiltered experience appearing on Shark Tank, the importance of strategic partnerships, and how to manage rapid growth without losing your company’s soul. Along with host Michelle Seiler Tucker, Mabel breaks down the importance of cash flow management, knowing when to hire help, and why maintaining your vision is the ultimate competitive advantage for any founder.

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