Anti-Trans Hate Is a UFC Marketing Strategy

In this episode of Fighting Matters, Steve Kwan talks with Mike Mahaffey of Old Bastard BJJ about the trans hate pouring out of combat sports, and the fighters who have figured out it pays. They start with Sean Strickland's AI video of himself beating up a trans woman, then get into why guys like Strickland and Jake Shields keep posting this stuff: it riles up a certain kind of fan, and that attention is the product. Recorded during Pride Month, it is also about what the jiu-jitsu community o...