Producer Toolkit: Farming, Pt 1 - Low harvests and profit blind spots

Welcome to The Coffee Producer Toolkit, a series made in collaboration with Lucia Solis.

This series will help you understand coffee farming better than most professionals you'll meet at a trade show.

Each episode takes one part of the farming business — agronomy, processing, fermentation, storage, quality, sales — and lays out what the best farms are actually doing.

In this first episode, we cover the fundamentals of what makes a coffee farm viable. We look at how farms measure success and why so few know whether they're actually profitable.

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