Interview: Katie Perry, Author of Ticker Shock

In this episode, I had the chance to chat with Katie Perry about her recently published book, Ticker Shock. Katie currently serves as chief marketing officer at crypto and tokenization infrastructure platform zerohash and previously led marketing and partnership for brokerage Public.com. Katie and I had a wide-ranging conversation, discussing:

* How corporate communications and investor relations have changed with the rise in importance of retail investors

* The role communities on sites like X and Reddit play for investors

* The growth of “fandoms” of specific corporate executives and companies

* The blurring lines between investing and gambling

* How consumer and B2B marketing have evolved over time

* Why it’s critical for fintechs to build trust and how they can do it

* And much, much more

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