Episode 42: Brian Mermelstein - From Campus Coverage to Media Entrepreneur

Enjoy this conversation with Brian Mermelstein

Brian takes us from his first sideline pass to his first contract after starting his own media company, BM Media.

Follow Brian on Instagram @mermel213

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Most companies kill their best growth channels by scaling too fast. But what if the secret to building a thriving media presence and engaging fans is simpler—and more human—than you think? In this episode, Brian Mermelstein, a creative storyteller whose journey started with high school broadcasting dreams, shares how he's transforming the world of horse racing from the inside out.

You'll discover how Brian's experience in live content, storytelling, and sports media is fueling his mission to make horse racing more accessible, relatable, and exciting for casual fans. From his innovative social media strategies to capturing the raw, emotional moments at iconic race tracks, Brian reveals the secrets behind crafting compelling stories that resonate deeply—and turn everyday spectators into lifelong enthusiasts.

We break down:

The importance of telling human stories that transcend sport

How to simplify the racing experience to attract new audiences

Practical ideas for making race days feel like other major sporting events