Carcass Based Marketing in Ontario with Bill McCutcheon

This week we have Bill McCutcheon joining Flock Talk to discuss how carcass-based marketing works for Ontario lamb producers. Bill talks about his business and his role on Ontarios lamb industry. Bill talks about the various options available to Ontario sheep producers for marketing lambs and where his program fits. Bill shares what the qualifications are for new producers with market-ready lamb to go through his program and the information producers receive to improve their flock. Bill talks about what producers are paid versus the live auction price and what keeps a producer committed to this marketing option despite market fluctuations plus much more!

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