8 Revenue Growth Management Trends Revealed in Q2 Earnings Calls

We reviewed the latest quarterly results, investor presentations and management commentary to see what they reveal about the direction of Revenue Growth Management. Now that all the main Q2 earnings calls have taken place, eight trends stand out. From more selective pricing and greater use of price investment, to the growing role of Price Pack Architecture, promotion ROI, portfolio design and retailer economics. In this episode of FMCG Weekly, we look at these trends, the companies behi...