The Rise of Personalised Pricing in Grocery

This week examines the rise of personalised pricing across FMCG and grocery, and the regulatory and trust pressures now constraining it. We separate rules-based, dynamic and personalised pricing, and explain why retailers route personalisation covertly through loyalty schemes rather than visible shelf surges. We cover the United Kingdom's dual-pricing model and the competition authority's verdict, then contrast approaches at Albert Heijn, REWE and Carrefour, and the supplier response from Nes...