How Salesforce is Investing in Nature as Infrastructure - with Tim Christophersen

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Forest Invest Connect - Virtual Round Table - Register here: https://lnkd.in/ewDKg5bq

When: Wednesday, September 30th, 16:00-17:00 CET

Today, I’m joined by Tim Christophersen, Vice President of Climate Action at Salesforce and author of Generation Restoration. In this conversation, Tim makes the case for seeing nature not simply as a commodity but as our most basic infrastructure – and investing in it accordingly. We discuss Salesforce’s nature-positive strategy and its work to catalyse forest landscape restoration, alongside the role of carbon markets, technology, and public-private partnerships in building a restoration economy at scale. Tim explains why resilience and diversity should be fundamental to forest investment decisions and what investors should look for to distinguish genuine ecological restoration from projects that simply look good in a sustainability report. We also explore the risks of scaling restoration badly, the need for patient capital, and why inaction may now be the biggest investment risk of all.

“We need to move beyond the 'charity and nature as a charitable cause' mindset into a mindset of the regenerative, the restoration economy taking off, where you can restore all that degraded land into healthy, productive landscapes.”

00:00 – Introduction

01:33 – Tim Christophersen’s journey from forestry to Salesforce

08:00 – Generation Restoration: the relationship crisis with nature

11:28 – Personal action and restoring nature at home

15:12 – Nature as infrastructure and the restoration economy

19:40 – Salesforce’s nature-positive strategy

22:04 – Empowering companies and customers to take action