Pitch Prowess with the Queen, Forbes Riley

Forbes Riley, author of Pitch Secrets A to Z: How to Increase Your Influence, Impact, and Income, lays out the keys to making a great pitch: It’s not about the sale. And it’s not really about the product, either. She joins Business Observer Managing Editor Mark Gordon for a rollicking conversation about all things pitch.

3 Takeaways:

(08:00) Get to ‘yes’

(15:50) There’s no such thing as a perfect pitch

(23:45) Buy your competition

Timestamps:

(00:00) Introducing Forbes Riley, president, Forbes Riley Media

(04:15) Name association

(10:10) Forbes Riley’s background

(15:00) Get people to say ‘yes’

(18:40) Letter F of the book, Pitch Secrets A to Z

(23:00) R is for research