Mike Goldenstein - From Roofing Contractor to Tech Entrepreneur- The Future of Roofing Sales & Tech

<p>In this episode of From The Ground Up Show, we sit down with Mike Goldenstein to talk about entrepreneurship, leadership, business growth, and what it really takes to build a long-term career in the trades and construction industries.</p><p><br></p><p>With more than three decades of experience across multiple sides of business, Mike shares lessons learned from building companies, navigating industry changes, developing sales teams, embracing technology, and adapting to an evolving marketplace. This conversation goes far beyond roofing — diving into mindset, leadership, customer relationships, business development, and the realities of growing a company from the ground up.</p><p><br></p><p>We discuss:</p><p><br></p><p>• Entrepreneurship &amp; business growth</p><p><br></p><p>• Leadership lessons from decades in the trades</p><p><br></p><p>• Sales, customer relationships &amp; communication</p><p><br></p><p>• Technology’s impact on traditional industries</p><p><br></p><p>• Building and scaling a business</p><p><br></p><p>• Adapting to change in competitive markets</p><p><br></p><p>• Lessons learned through success and failure</p><p><br></p><p>• The future of skilled trades &amp; construction</p><p><br></p><p>Whether you’re a business owner, entrepreneur, contractor, salesperson, trades professional, or someone working to grow personally and professionally, this episode is packed with practical insight and real-world experience.</p><p><br></p><p>🎧 Listen now on Spotify, Apple Podcasts, YouTube, and everywhere podcasts are available.</p><p><br></p><p>#FromTheGroundUpShow #EntrepreneurPodcast #BusinessGrowth #Leadership #Entrepreneurship #ConstructionIndustry #Tradesmen #BusinessPodcast #SmallBusiness #SalesLeadership #ContractorLife #LeadershipDevelopment</p><p><br></p><p>https://shop.fromthegroundupshow.com/</p><p><br></p><p>THE WEEK&#39;S CONVERSATIONS, IN ONE EMAIL</p><p><br></p><p>Choose the depth that fits your time: the full conversation, a roughly 20-minute CONDENSED edition, or a focused Topics episode.</p><p><br></p><p>Join the From The Ground Up Show newsletter: https://fromthegroundupshow.com/newsletter/</p><p><br></p><p>WATCH &amp; LISTEN</p><p><br></p><p>Watch this full episode: https://youtu.be/xJpcw9ahZT0</p><p><br></p><p>Subscribe to From The Ground Up Show on YouTube: https://www.youtube.com/@FromTheGroundUp-k9p</p><p><br></p><p>Listen in your podcast app: https://pod.link/1846907140</p><p><br></p><p>SHORTER EDITIONS</p><p><br></p><p>From The Ground Up Show CONDENSED — a roughly 20-minute focused version of the full conversation.</p><p><br></p><p>YouTube: https://www.youtube.com/playlist?list=PLa9BVKGD64tA</p><p><br></p><p>Podcast apps: https://pod.link/6806079674</p><p><br></p><p>From The Ground Up Show: Topics — complete 3–10-minute episodes built around one useful question or lesson.</p><p><br></p><p>YouTube: https://www.youtube.com/playlist?list=PLVzToS_5Hj6o</p><p><br></p><p>Podcast apps: https://pod.link/6808750058</p><p><br></p><p>GUEST &amp; RESOURCES</p><p><br></p><p>https://offers.roofle.com/</p><p><br></p><p>PARTNERS &amp; SPONSORS</p><p><br></p><p>https://www.macarthurco.com</p><p><br></p><p>https://athletefresh.shop/fromthegroundupshow</p><p><br></p><p>ABOUT FROM THE GROUND UP SHOW</p><p><br></p><p>Real stories. Hard lessons. Stronger foundations. From The Ground Up Show delivers honest business and leadership conversations and practical lessons for owners, operators, tradespeople, entrepreneurs, and leaders building something that lasts—with hearts, hands, and hustle.</p><p><br></p><p>Hosted by Erick Loden, a former commercial roofing company owner and business advisor. From 2014 to 2025, he owned and ran his roofing company, growing annual revenue more than eightfold and operating profit nearly fifteenfold before completing a successful internal sale.</p><p><br></p><p>Website: https://www.fromthegroundupshow.com</p><p><br></p><p>Have a question for Erick or an upcoming guest?</p><p><br></p><p>ht