Google’s CMO Lorraine Twohill on Leading the Frontier

Few marketing leaders have navigated as much change as Google’s Chief Marketing Officer Lorraine Twohill. She’s one of the industry’s longest-tenured CMOs who’s led Google’s marketing through massive product and platform shifts, from Search and Chrome, to mobile, YouTube, and now AI. 

Recorded at Cannes Lions 2026, Frontier CMO host Josh Spanier sits down with Lorraine to unpack how she’s built one of the world’s most influential marketing organizations, why marketers belong in the room with engineers, and why agility is the ultimate competitive advantage. 

00:00 Intro

01:00 Google's Startup Days

03:45 Why Local Marketing Wins

05:45 Becoming Google's CMO

08:00 Marketing in a Product-First Company

09:30 The Chrome Growth Playbook

12:10 Human-Centered Brand Storytelling

13:00 What Creators Teach Marketers

14:20 Defining the Frontier CMO

16:15 Marketing Mistakes & Lessons Learned