Best of Frontier CMO: Colin and Samir on the CMO’s Guide to the New Creator Economy

In today’s creator economy, the audience is in charge. Colin Rosenblum and Samir Chaudry explain what this means for CMOs trying to build brands people actually chose to spend time with, not just marketing they scroll past.

Back by popular demand, this Frontier CMO conversation unpacks the creator landscape and why attention without connection is a dead end. Whether you’re building a creator strategy for the first time or rethinking how your brand shows up online, this episode offers a practical playbook for building lasting creator partnerships, earning audience trust, and staying ahead of where marketing is going.

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💡 What you'll learn in this episode:

Why brands must stop acting like "bad party guests" and start adding real value to creator narratives

How to transition your brand from a background logo to an active "character" in a creator’s universe.

How to look past superficial views and vanity metrics to measure genuine audience trust and brand ROI.

Why modern creator content looks more like high-production television, community-building, and culture than traditional social media.

🔗 Resources & Links:

Connect with Josh Spanier on LinkedIn: https://www.linkedin.com/in/joshua-spanier-4576b5/ 

Subscribe to the Frontier CMO newsletter: https://www.linkedin.com/newsletters/frontier-cmo-7414735485358788608/ 

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