Back Yourself Before You’re Ready (to build a $1M studio)

Everyone tells you the studio's going great. Meanwhile you've been rehearsing one conversation with one staff member in the shower for three weeks. If that's you, this episode was made for you.

👉 Grab Annelise's workbook and write the shit down as you listen: https://bit.ly/p-the-studio-owners-workbook-for-backing-yourself

👉 Then book your free discovery call and let's look at what's actually keeping you stuck: https://bit.ly/p-your-studio-check-up

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Communication coach Annelise joins Sophie and me to unpack why the scariest parts of running a studio, the tough conversations, the camera, the sales calls, have nothing to do with speaking at all.

Annelise grew up a shy kid with a speech impediment and went through speech therapy. Now she's got 15 years of training people to speak behind her and delivers keynotes on stages in the US. I know that climb personally, because I had a hectic stutter as a kid myself, and Sophie was so quiet when she trained at my studio that members genuinely asked if she was on mute. None of us got here by finding confidence. We built it, rep by rep, like a muscle.

Annelise reckons the real blocker is the fear of being perceived. It's the same fear behind the conversation you keep putting off, the camera you keep avoiding, and the sales call you keep fumbling. She walks us up the ladder she takes every client through, from desire to discipline to evidence to trust, and shows why you already coach your members through this exact process every day. You just haven't turned it on yourself yet.

In this episode you'll hear:

The banana bread trap: why one botched conversation convinces you you're "just not a leader" and what to do instead