
← Geronimo Unfiltered28 jul · 42 min
The 3 Systems You Need To Go from Reactive to $115k Months
Everyone tells you you're killing it. But your week is back-to-back fires, the business only works because you're holding it up, and deep down you know this pace has a price.
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Connor built five businesses by 28 and it nearly killed him. This is the story of one cardiac ward, two business sales, and the three systems that turned Athletic Culture into a $115k a month gym.
He was doing 16-hour days and hadn't taken a real holiday in ten years when his heart gave out last August. A hole in his heart nobody picked up at birth, two weeks on a cardiac ward surrounded by 70-year-olds, then open heart surgery. Most owners would have used that story as the reason to quit. Connor used it as the reason to redesign everything.
He sold the pasta bar from his hospital bed, let go of a cafe, and went all in on the gym he calls his baby. Three months after surgery his partner sent him a video of my heart attack, he inquired that day, and signed the same afternoon. Eight months later Athletic Culture has gone from stuck and reactive to $115k months, and he hit a goal we set for the end of this cycle before we were even halfway through it.
Me, Connor and Sophie get into exactly what changed, and then his manager Taylor takes the chair to tell the owner's side of the story back to us.
In this episode you'll hear: