Never Chase Clients Again With This Million Dollar Studio Hack

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Ryan and I are taking over the pod to fix the biggest problem we see in studios: you think you know who you're for, and what you've actually got is a demographic.

Every owner we meet swears they know their avatar. Then they say it out loud and it's "35 to 45 year old mums." That's a census field, not an avatar. And it's exactly why the ads feel like shouting into a crowded room of people who don't care, because if your avatar is everyone, it's no one.

We ran this exercise as a live workshop this week and watched owners articulate who they're actually for, some for the first time ever. The messages were still coming in that night saying it finally clicked. So we're walking you through the same six steps we take every studio inside the academy through, in about the same 30 minutes we spend doing it with our clients. And here's the kicker: none of it has anything to do with what you do inside your gym. Pen and paper for this one, it's a writer downer.

In this episode you'll hear:

Why specific is not narrow, and how actively repelling the wrong people is what fills your studio with the right ones