The KPI mistake That damages growing businesses

Most managing directors at the £1–5m stage are chasing one headline number.

Revenue.

Growth.

Cash.

And that appears to make sense.

But when you focus on one KPI in isolation, you can hit it and still damage the business underneath it.

In this episode, I break down:

Why growth without guardrails can erode profitWhat happens when behaviour is driven by narrow measurementThe gym example: revenue up, retention ignored, profitability under pressureWhy corporates never look at a KPI in isolationYou don’t need a complex dashboard but you need to understand what your headline number is and what sits beside it to protect the business long term.

If you’re leading a growing business and want more control without the read tape, this episode is for you.

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