How One Man Put 2,000+ Businesses on the Map | Sherman Burdette, FOX59

On today's show I sat down with FOX59 feature reporter and producer Sherman Burdette, creator of the weekly "Where is Sherman?" segment spotlighting Indiana's people, small businesses, and local experiences.

Sherman shares his path from Broad Ripple High School and Ball State into TV, starting as a videotape editor at WISH-TV, then leaving for Los Angeles to pursue acting before returning to journalism through small-market jobs, a breakthrough lifestyle role in Scranton/Wilkes-Barre, and finally coming back to Indianapolis in 2009 as his mother battled pancreatic cancer.

He explains how "Where is Sherman?" was branded in a Panera meeting, why he focuses on stories rather than food criticism, and how the segment's visibility has helped over 2,000 businesses while energizing him personally.

If you like this episode and want to hear more Get IN. episodes where I interview Hoosiers making a difference, visit getindiana.com/podcast.

You are going to learn about:

- Sherman Burdette's Media Career

- The Start of "Where is Sherman?" and Its Growth in Popularity

- Businesses and Hidden Gems Featured on "Where is Sherman?"

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Check out these great clips from the show:

00:00 Small Business Impact