The Real Deal: Why Authentic Storytelling Matters for Brands — with Paige Guzman

In this episode, Paige shares her brand experience and insights with John Kiker, president of Medium Giant, including:

The origin stories behind brands like Lagunitas and Mezzetta — and why authenticity matters

How to appeal to consumers emotionally and deliver content that makes an impact

Why brands birthed in boardrooms can be more challenging to build stories around

The challenges of finding influencers who have a meaningful connection with the brand

Where she sees a huge opportunity for unfulfilled stories in the market

Her predictions for how storytelling will evolve over the next five years

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